The concept of Arte Povera was coined by Germano Celant, an art movement critic and curator, in 1967 as a form of art practices that denied prevailing cultural logic.
Instead of dealing with commercial methods or “slick” appearance, the artists he claimed were starting to work with raw materials and process-related installations. Rags, earth, rope, glass, wood, and even live animals became the ingredients of a new Arte Povera grammar that tried to bring art close to direct experience.
The socio-political situation was an example of something to reckon with. The economic movement miracle in Italy after the war had already begun to crack, and artists, like students and workers, were questioning systems of control and consumption.
The statement made by Celant placed these artists further in line with an overall opposition to commodification and spectacle. They didn’t want to create objects to be sold in the market; they wanted to stress the theme of transformation, decay, and instability.
Cities such as Turin and Milan turned into hotspots. “Arte Povera e Im Spazio in Genoa” (1967) and and “
Live in Your Head: When Attitudes Become Form” (Bern, 1969) subsequent exhibitions in Rome, featuring artists, for example, Michelangelo Pistoletto, Jannis Kounellis, Mario Merz, Giovanni Anselm, and Alighiero Boetti, were declarations of a new method of creation movement.
Arte Povera evolved through interactions, including Conceptual Art, Land Art, Fluxus, and other movements. And yet had a local specificity; the core was profoundly Italian in its relation to craft, history, and materiality.
The Arte Povera artists rejected the slickness of American Minimalism and the Polish of pop aesthetics. Rather, they offered something lighter, more spacious, more easily marketed, and more real.